As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch, of the 6.8 billion people on the planet, 5.1 billion own a cell phone. Not only are these people using their phones for more, but they are also using the information they collect to act; 70% of all mobile searches result in action within 1 hour. With mobile traffic moving to overtake desktop traffic....

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