In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this engagement, you owned that moment and where to take that engagement. Over the last few years “mobile” engagement has grown; there are more smart phones, more tablets, and more bytes to obtain in-the-moment.  As mobile goes through a metamorphosis from the “mobile Wild West” to a....

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