According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for retailers of all sizes. The reality is marketers must follow their consumers to mobile. The numbers are too large for brands to ignore and while the marketing industry has been very aware of mobile’s impact, 2014 will be the tipping point where....

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