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According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for retailers of all sizes. The reality is marketers must follow their consumers to mobile. The numbers are too large for brands to ignore and while the marketing industry has been very aware of mobile’s impact, 2014 will be the tipping point where companies must seriously embrace mobile. Over the last few weeks I have presented articles written by industry leaders in marketing, technology, retail, banking, and finance. These articles all point to the fact that mobile engagement is not just the only way to grow your business, but will eventually be the only way to keep your business.
By Alex Akesson
February 6, 2014
New York (Hedgeco.Net) – Michael Zimmerman’s hedge fund Prentice Capital says that according to new December 2013 data, one-third of online shoppers now only use their mobile devices when shopping.
Zimmerman, who has long held the view that retailers need strong branding and well-planned online & mobile shopping platforms thinks this will put even more pressure on retailers to build strong m-commerce sites and apps.
Only two-thirds of indexed brands have mobile-optimized sites, and yet a full third of those don’t allow consumers to shop from those sites, New York research firm L2 noted. Many also fail to provide the full range of content available on their desktop sites, including product search and user ratings, to mobile audiences.
Continue reading here: Hedge Fund Trends: Mobile Commerce Retailing
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