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This article was written by Gary Pollack As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when.  It’s all about the experience.  In a nutshell, the experience a customer has on your mobile site will determine if they stay and if they buy. Mobile is an in-the-moment experience; what you do and how you do it in that 0 moment will determine if your mobile plan is successful. Online sales from mobile....

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