While I was at the Loyalty Expo presented by Loyalty 360 this past week I noticed one resounding theme. Companies that deal in healthcare, retail, consumer products, hospitality, food services, and even a company that fixes jet engines were all looking to better understand how they can engage with their consumer in their daily life with information that they need and want. The success stories in this week’s suggested reading all point to the fact that companies need to adopt a variety....

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