Successful Mobile Loyalty Programs Require an Omnichannel Approach to Mobile

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Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: Engagement – How do we get our loyalty program members more engaged? Millennials – What can we do to attract more millennials? Contact Strategy – How can we employ the preferred contact strategy for each member? Many loyalty marketers have turned to mobile to begin to address these challenges. A recent CodeBroker Mobile Loyalty Study of 1,207 consumers....

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