Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers:
Engagement – How do we get our loyalty program members more engaged?
Millennials – What can we do to attract more millennials?
Contact Strategy – How can we employ the preferred contact strategy for each member?
Many loyalty marketers have turned to mobile to begin to address these challenges.
A recent CodeBroker Mobile Loyalty Study of 1,207 consumers....