Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success. Although their service offerings are good, could they be better? I believe the answer is a resounding “Yes!” The key to improving these models is by delivering additional value to members via meaningful rewards, benefits, and experiences This involves the development of a new revenue....

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