Studies confirm appealing to customer preferences is key to loyalty program success

  1. 320 views

Find out about the latest loyalty industry trends and consumer attitudes Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers, but the industry is evolving and there are challenges ahead. While loyalty program membership has never been higher in the U.S. with 3.8 billion memberships, according to a 2017 Loyalty Census, more than half of them (54%) are inactive. A total of 4,513 people across the US and Canada were....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing