State of Status: The Power of Tiers in Loyalty Programs

Loyalty / Rewards Programs
424 views

Tiers and status structures have long been a staple in loyalty programs, tapping into the human need for achievement and recognition. Kobie’s 2024 Consumer Research Report explores the current state of status in loyalty programs, highlighting how these structures can drive deeper engagement and emotional loyalty. The Duality of Tiers Tiers serve a dual purpose in loyalty programs. Members expect tiers to deliver more frequent rewards (71%) and accelerated earning....

Log In to Your Loyalty360 Account

This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.

Create a Complimentary Subscriber Account

This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here

Join Now