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It’s the first day of spring in the northern hemisphere! Spring represents more than just warmer weather. It represents new life and new beginnings. In my opinion, this season of new beginnings is a perfect time for Market Research agencies to evaluate their business. Are your profits growing like the spring flowers? Are new opportunities emerging from hibernation?
Researchers today are in a tricky position. Clients are demanding more - faster. To grow your research business effectively you need to pull out all the stops! That means you should be constantly looking for new ways to improve in business and streamline operations. Increasing automation is the best way to accomplish both of these objectives.
While we all understand the basic concept of automation, it is a rather abstract term for the most part. So for the sake of clarity, let’s first define it. Automation, for our purposes, is the process of using technology to execute or carry out well-defined and repetitive tasks.
In using technology to automate such tasks, researchers are able to deliver faster, handle higher volumes, and simply be more efficient across their operations. All this opens the door to more opportunities that can result in higher revenue. It’s a win-win. But it begs the question, what else can we possibly automate?
I recently did a webinar on just this topic and while I recommend you watch the full webinar (you can find the link at the bottom of this blog), I thought this post may serve as a great way to whet your appetite on the subject. So, let’s look at a few great opportunities in automation that you may not be leveraging today.
The best part is that these automation techniques only scratch the surface. There are so many areas of your business that can be automated leaving your team open and available to take care of the things that only a human can do. If you want to learn more about this topic, I highly recommend that you watch the webinar. It’s short - only 30 minutes - but explains these topics in more detail, provides some great use cases, and explores “what’s next” in research automation.
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