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The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.
Despite not needing a sponge for the task, cleaning dirty data is still quite the undertaking. Some brands may be tempted to overlook the importance of clean data. However, that would be detrimental to any brand hoping to fully leverage their data for a killer personalization strategy.
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