Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign:
Define the expected goals. If you were climbing Mt. Everest, would you just grab a pack, some oxygen tanks, and sprint to the top? For your sake, I hope not. Taking time to plan and....