Social Media Marketing is growing up, and soon it will die, reborn as loyalty. But before this resurrection occurs, brands need to evolve beyond just listening. Most brands have invested heavily in monitoring platforms like Hootsuite, SpredFast and Sprinklr. Great software that enables brands to monitor and respond to conversations. Perhaps you’ve heard that Oreo had a “moment” when the lights went out? Just kidding, nobody can unhear that at this point. Well, the....

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