Everyone in the Customer Intelligence world is used to the term Customer Data Integration (CDI).  Now, data from the digital age needs to be integrated, Social Data.  Social Data by its very nature already links a persona to a brand or sentiment of an event or brand.  The researcher, like me, will use brand sites, reviews and “friends” opinions to decide on large purchases.  The next generation is adding sentiment to the mix via world of mouth, which I....

Recent Content