Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need a strong strategy in place to make your data work for you. Why a Customer Database Is a Gold Mine for Your Business If you don’t have a customer database or your database is lacking, consider the ways customer data can add tremendous value to your business. A well....

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