“So, who needs a customer loyalty program?” Seems like a pretty basic question, doesn’t it? It’s hard to believe that any successful enterprise today doesn’t already have one. And it’s also a reality that many enterprises already do, but could do better. With that in mind, let’s articulate three steps for how loyalty programs should work if you want them to succeed.   Step 1: Average is average. Don’t be average Whether you already have....

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