Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends, family, neighbors, people you trust, and those you want and expect to hear from. If a brand has done a good job of building a relationship with you, it may be included in this group. The concept of brands texting customers or loyalty program members is not new or groundbreaking. There is....

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