Please enter your username or the email address associated with the account so we can help you reset your password.
eMarketer’s recent study suggests loyalty programs influence many customers as to where they decide to shop during the holidays. In fact, it states that over half of US internet users believe the presence or absence of loyalty programs will affect whether they shop at any given big-box store. Such a finding strongly suggests that loyalty does indeed have a big impact on the shopper experience – after all, why else would so many base their holiday shopping decisions on it?
Retail sales, meanwhile, have always been biased to the holidays – in fact, the holidays’ percentage of annual sales for a retailer can be 30 percent or more, particularly for those selling things customers don’t tend to buy routinely (e.g., many things typically bought as gifts). For those retailers especially, success the rest of the year depends on what they learn about their customers now, during the busiest shopping days of the year.
From a retailer’s standpoint, here are some of the key benefits associated with deploying loyalty at the holidays: