While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look like over the next ten years? Prognosticating about the future is always a tricky business. To quote baseball-playing philosopher, Yogi Berra, “It’s tough to make predictions, especially about the future.” But experience teaches us to identify shifts that inform how the....

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