Should Your Retail Business Offer A Paid Loyalty Program?

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the traditional loyalty model of transactions-first for benefits later. In a paid loyalty program, members agree to pay a recurring membership fee upfront for great benefits they can use immediately and all the time.   Is paid loyalty right for your brand? A lot of brands are asking that question....

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