Anyone in marketing knows how tough it is to get noticed. Competition is fierce. The consumer is saturated with products, brands, and businesses that take up media space and the “attention share” of millions of customers every day. When you publishing new content, you’re putting it up for bid. If people are paying attention to your competitor, they can’t pay attention to you. And, as in all competitions, some win and some lose. The trick is to win more than....

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