The world expected a better 2021 with vaccination and a hope for a brighter tomorrow! And here we are, yet again standing still amidst chaos in the second quarter of the year. There are fresh guidelines being issued everyday on travel, lockdown, opening of schools, malls with the second wave of COVID hitting Asian and South American countries hard. In these times of emotional distress, what could be the motivating factor that can influence customers to shop? What could brands do to....

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