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Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.
The days of relying on a great product or service to do your branding are behind us, which is why acquiring all types of feedback is important.
Quantitative feedback like net promoter scores can provide a general pulse of your brand performance, but qualitative feedback in the form of text can provide insight into how....
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