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Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps, and, frankly, inundated with data - sometimes paralyzed by it. The problem with most email marketing platforms is that ‘powerful’ also means ‘complicated’. You’ll find a wide range of email tools available to help you with your email marketing. Free tools are out there, and popular. Free is a good price - until you bump up against their limitations. For example, some free tools only let you have a certain number of subscribers in your list before you have to upgrade to a paid version. Whether you are part of a large team or a marketer wearing a lot of other hats, you want a tool with powerful capabilities that aren’t hard to figure out and also give you insights into your customers to help you market effectively.
Here are our guidelines for selecting an email tool. We divide our criteria into two areas: tool capabilities and vendor capabilities.
Does the email tool you’re considering do these things?