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There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.
This shift has been accelerated by the worldwide pandemic, in the wake of which digital disruption is forcing brands to rethink how they connect and engage with customers.
The pandemic has not so much changed the landscape as taken existing trends and accelerated them significantly. More consumers are moving....
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