Seeking a Shared Purpose in Loyalty Partnerships

Beyond the promise of relaxation, exploration, or adventure, one thing that can help push a vacation from ‘great’ to ‘totally awesome’ is to earn points through an airline or hotel loyalty program. Take it a step further and earn points by linking to a partner ride share company, (like Hilton Honors and Lyft), and then charge the entire trip on an affiliated credit card and earn double or triple points! That tingle of dopamine in your brain—the....

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