There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately connect to individuals that are impacted in some way by the device. Those individuals, of course, are our customers. The origin of  the term, "The Internet of Things," according to....

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