Seeing is Believing: Case Studies Showcase Practical Implementations of Geolocation Intelligence in the Telecommunications Industry

It seems that geographical information systems (GIS) are finally being embraced in the business arena. Even as recently as eighteen months ago the idea that leveraging geographical information was essential to profitable business operations was, to be frank, alien. However, lead by Facebook, and now retailers, like Wal-Mart, the importance of knowing where your customers are – whether they’re out and about or in your store – is just savvy business sense....

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