How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for something three to four times a day on Google, with an average of 8.5 billion searches taking place on a typical day. But it’s not just Google. High-traffic e-commerce and social media platforms—e.g., Amazon and YouTube—rely on visitor search queries to drive their....

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