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Running a sweepstakes or contest on social media is an easy way to connect with your customers in a medium they’re already frequenting. According the Pew Research Center, around seven in ten Americans say they use a social media site, and that number has been consisitent over the past five years (Pew Research Center, April 7, 2021).
While this ‘quick-to-market’ solution is effective for reaching consumers, each platform has its own policies around promotions....
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