We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable products (NDP Group).   Fortunately for the planet, environmental initiatives achieve a number of positive business impacts.   They incite curiosity, which, in turn, drives new product acquisition. They allow brands to cut costs of....

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