Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering. CHALLENGE​ A national Client with a membership-based program wanted to reduce churn and explore cost-effective redemption options. HYPOTHESIS So Kobie set out to test a hypothesis that members who redeem more types of rewards or have a “mixed” redemption are engaged longer than those who redeem in a single....

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