Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering.
CHALLENGE
A national Client with a membership-based program wanted to reduce churn and explore cost-effective redemption options.
HYPOTHESIS
So Kobie set out to test a hypothesis that members who redeem more types of rewards or have a “mixed” redemption are engaged longer than those who redeem in a single....