Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials (and higher earners) as the most likely to belong to travel loyalty or rewards programs. And with continued concern around an economic downturn, more savvy travelers continue to cash in on points and rewards to help cover the cost of trips—particularly Gen Z adults and millennials.  ....

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