Please enter your username or the email address associated with the account so we can help you reset your password.
How do you get authentic, rich feedback from customers quickly? Interview them where they are. Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the feedback is grounded in actual/recent behavior as opposed to remembered patterns.
The market research industry is full of validated sample, panels and recruiting resources. However, screeners can be arduous, recruiting lengthy and participant authentication tricky. In these cases, we at KNow find fresh, authentic participants by putting our boots on the ground and finding them ourselves. Over the past couple of years this has grown into a methodology of its own; Qualitative Intercept Interviews (QIIs).