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Most retailers have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market, or they’re focusing on acquisition and forgetting about current customer retention.
Despite higher traffic, a large number of marketing teams have not adapted to the long-term needs and behaviors of customers after the pandemic. Worse, some are solely focused on monetary metrics that don....
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