When it comes to knowing your customer, one group in particular – Generation Y shoppers – is of utmost importance to retailers. This group, between the ages of 18 and 35, represents the future generation of shoppers and their buying habits and preferences will inform retail strategies for years to come. A new report from the Urban Land Institute (ULI),Generation Y: Shopping and Entertainment in the Digital Age, explores the shopping preferences of Gen Yers and finds that this....

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