Sometimes conferences like the one I just attended, the National Retail Federation Annual Convention and Expo, are over-hyped and under-delivered. We’ve all been there.
Fortunately the event, NRF’s “the Big Show,” a gathering of C-level, senior executive and regional retail managers from across the country, more than came through. Omnichannel, and the need for seamless customer communication across all channels was on nearly everyone’s lips and addressed during....