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It was a heck of a 2020.
But, as 2020 was more a reactive year for retailers due to COVID-19, the first three months of 2021 have been more proactive.
Retail is starting to reopen.
Last year 35% of U.S. consumers tried a new brand since the COVID-19 pandemic began while 77% demonstrated new shopping behaviors, including new channels, stores, and brands.
As customer loyalty took a hit last year due to significant changes in consumer behavior, it....
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