Reimagining an Industry-Leading Retail Loyalty Program

While many retailers have developed successful loyalty programs, most overlook the opportunity to strongly differentiate from their competitors through loyalty. Today, Aimia is partnered with an upscale national department store retailer to reimagine their loyalty program, positioning the company for even greater success. In this article, we interview Lars Parmekar, Aimia Account Director, who has worked closely with this retailer. 1.Tell us about this client’s current program and....

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