The challenge of relevance; an opportunity for loyalty marketers Loyalty 360 has had the good fortune of hosting two recent webinars that were comprehensive loyalty studies on the state of the loyalty market by Colloquy and Maritz. Although there was some variance regarding the number of programs that households and individual are members of, as well as active in, there was synergy between both of the research projects and webinars as the need for relevance and tailored program offerings....

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