Redefining Incentives Podcast #2: How Adore Me masters its subscription membership

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities that make membership a must-have. It's something Gaelle Ouggourni, Director of CRM & Loyalty at Adore Me, knows all too well. The direct-to-consumer lingerie brand has crafted a subscription loyalty program that makes a major business....

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