Using a specified radius around your location(s) is a typical method of geographic selection for prospecting.   In many instances this method of selection works without a problem.  In some programs you need more sophistication.  When this happens we move to Drive Time or PMA. Drive Time Some stores are in a metropolitan area may only need to go out a couple of blocks, while others are in rural settings your customer may have to travel 5-10 miles.  We have found....

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