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QR Codes Drive Customer Engagement First there was the Smart Phone…. Then there was mobile messaging…. mobile coupons …. mobile loyalty program apps.  What’s the next mobile marketing trend?  It may very well be QR Codes. Short for “quick response,” a QR code links online content to a mobile device. The barcode type graphic can hold up to 7,000 characters in a compact space. The consumer simply scans the code (using a QR Reader app on....

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