Weather is nature’s original mobile app: it happens to everyone, everywhere, 24 hours a day. Perhaps that explains why The Weather Company has been such a huge hit with mobile audiences. The company was an early mobile adopter, creating its first mobile team in 1999, and today The Weather Channel is the #1 weather app on all major platforms.
We sat down recently to talk with Cameron Clayton, President of the company’s Digital Group, to discuss mobile engagement and the future.....