Amit Deshpande dives into how car rental companies can better understand people and generate larger market share. Since rideshare apps like Uber and Lyft hit the market, there has been a noticeable shift in how people use car services. To better understand the measurable change in behavior, our analytics teams at Epsilon-Conversant analyzed travel marketing spend with our proprietary data assets for the Rideshare Effect whitepaper. We sat down with Amit Deshpande, SVP Analytics at....

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