When many people think of loyalty programs, points cards and coupons, they think of retail department stores. This is because many consumers’ first interactions with loyalty and rewards are in the form of a store credit card or in-store rewards card. Kohl’s, a large department chain retailer that has over 1,160 stores nationwide and with JCPenney, Macy’s and Nordstrom, is known for its competitive pricing and cause-centered fundraising with Kohl’s Cares.
For....