Ranked #1 in CPG in The Loyalty Report, Dove’s loyalty program Dove Insider has the greatest level of customer satisfaction in this category. Dove Insider outranked other popular loyalty programs from CPG greats such as: Coca Cola, L’Oreal, and Kellogg’s. Dove is known for its self-esteem boosting advertisements for women including “Real Beauty Sketches” and “Campaign for Real Beauty” that are intended to display the real beauty of the....

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