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Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be successful, brands must authentically and relevantly connect with consumers.
But with numerous challenges ahead around data, privacy, and fragmentation, how can marketers accomplish this? As third-party browser cookies sunset in 2023, it will become even tougher for marketers to collect....
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