Prime Day is Delayed to October – What Does That Mean for Retailers?

Amazon just announced that Prime Day is delayed to October. Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program. Prime Day serves as the summer equivalent of Black Friday and Cyber Monday, and while there are no documented sales, the annual event sees shoppers spend more than $4 billion. It was recently announced that Prime Day won’t be held....

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