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The last three years or so have flown by when you consider how quickly consumers are embracing new digital platforms. Companies like Instagram, Rovio, and GitHub went from having almost no real market presence to achieving documented success in new users and growth. Consumers, from 70-year-olds to young students, regularly achieved “expert” status by deploying new applications on their iPhone and Android devices that can do almost anything. Organizations have changed as well. The....
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